Just head over to Pinterest and sign up! 3. Otherwise create a new Pinterest business account right off the bat. You can easily switch to a business account by logging into your existing profile and converting it. If you created your account as a personal profile, don’t worry. You get access to more features, such as analytics, ads and other necessary elements for selling on Pinterest. Having a Pinterest business account is very different from having a personal account. This will consist of your target audience’s optimal income, job criteria, lifestyle and more.

Putting together a customer persona will help you make sure you know exactly who you need to be targeting on the platform. It’s always important to have a good understanding of a social media platform’s demographics before starting a new campaign. But before you take any action, read these four quick steps to help you get your brand ready for selling. We know you’re excited about the prospect of leveraging all of those shoppers on Pinterest. Getting your brand ready to sell on Pinterest In fact, the next section is the steps you need to take before you start selling on Pinterest. So find your target audience, get your products in front of them and wait for those dollar signs to start rolling in, right? That’s about 150 million potential new customers buying your products. Nearly half of all users are logging onto the site just to shop. We’ve already covered that 89% of US pinners on the platform are using it specifically to plan out purchases and research products, but that’s not all you need to know. This is all the more reason why your brand should make the most of this platform and, most importantly, learn how to sell on Pinterest. In fact, 89% of US pinners use Pinterest to research purchasing decisions.Īnd with Pinterest boasting 320 million monthly active users, that is a lot of people going to this one platform just to shop. What started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search engine.

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